Integrated Campaigns
Quick Response (QR) codes and tags (including NFS and TAGs) are revolutionizing traditional advertising methods, enabling people to interact and engage with the brands and products in all new ways, empowered by the growing popularity of smartphones. With their strong visual signature, QR Codes are already dominating many campaigns on billboards, exhibition displays, print ads and point-of-sale merchandizing, providing high efficiency and excellent ROI conversion.
52% of people have already seen or heard of QR Codes in marketing campaigns, in ads, billboards or magazines; 30-40% of smartphone users have downloaded QR reader apps. With many more readers shipping with modern cell phones and NFS readers becoming the next industry standard, Quick response will soon become part of every campaign.
QR Codes and tags already offer many advantages to marketers:
- Making print interactive
- Engage audiences over time
- Track, analyze and follow audience behavior, interests
- Enhance online and offline campaigns
- Target audience by time and location
- Stimulate viral distribution via social networks
D-SCAN provides turnkey mobile campaigns or consulting of specific applications including
- Integrated Campaign Planning
- Design, creation and serving mobile landing pages
- Creation, integration and tracking of Print Quality QR Codes, NFC and other TAG types
- Scanning apps support
- Campaign monitoring in real-time, stats, usage, ROI monitoring & reporting
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